Scientific knowledge popularization is the way to the society access technical scientific advances. The challenge is to increase the means, channels and processes of information and relationship with society and decode scientific issues into a format that makes knowledge accessible. The Embrapa Precision Agriculture Network has been used scientific communication strategies at the traditional and new media, as a way of approach with various stakeholders, contributing to the construction of a critical conscience of Brazilian society. The aim of this research is to present and evaluate the results of these strategies in scientific communication of the PA Network. For an efficient scientific communication is essential that the information have been transmitted in clear, simple, direct and easy to understand in a way to become it accessible to the public. Since the launched of the PA network in 2009 the strategies for scientific communication of PA as a website, educational videos and media reports have been adopted. The website (http://www.embrapa.br/agriculturadeprecisao) contains information about the project, activities, results and publications releases. Based on the reports generated by Google Analytics the website received more than 58,000 accesses, with around 190,000 page views and more than 42,000 visitors, with about 27% of return to the site. Social media can help to make science a closer experience of the public and the YouTube videos are an efficient tool. Internet videos were created and are available at the YouTube (http://www.youtube.com/redeapvideos#p/u) to disseminate the results and concepts of PA. The access to the videos focusing PA themes has been increasing and reached around 15,000 views. This access to the short videos format (with 2-3 min) has been an indicative of the public preference. Scientific journalism plays an important role in decoding the scientific subjects for an accessible language to the public. So, the publication of articles in the media (newspapers, radio, magazines, television, internet) has been stimulated. Around 400 reports were published about PA Network activities and results indicating the increasing interest of the public on PA subject. The release of research results has been an efficient way of the project team approach to the society by showing the generation of PA knowledge in Brazil made by Embrapa and partners. It can also contribute to the strengthening and promotion of the concept of PA as a management tool for producers and service providers. It is also a form of accountability to society, indicating the destination of the financial resources.