1. An On-farm Experimental Philosophy for Farmer-centric Digital Innovation

In this paper, we review learnings gained from early On-Farm Experiments (OFE) conducted in the broadacre Australian grain industry from the 1990s to the present day. Although the initiative was originally centered around the possibilities of new data and analytics in precision agriculture, we discovered that OFEs could represent a platform for engaging farmers around digital technologies and innovation. Insight from interacting closely with farmers and advisors leads us to argue for a change... S. Cook, M. Lacoste, F. Evans, M. Ridout, M. Gibberd, T. Oberthur